RYB Denim, a fledgling company who hopes to make denim bicycle jeans for ladies, is tapping into the intrinsic need of having comfortable, fashionable & functional active-wear for the growing market of female cyclists. I managed to snag this interview with Chandel Bodner recently:
So who is RYB Denim, and how did you come about?
RYB Denim, Ride Your Bike Denim, is me, Chandel Bodner, designer and founder, and Steve Sal Debus, admin and marketing. We play polo together in Toronto. Not long after I returned here in May, Steve and I quickly realized that our personal strengths and experiences complimented each others in a way that would really make this project a success. Passionate about business and marketing, Steve wanted to explore more crowd-funding platforms, and I wanted to create and distribute the jeans I’d been designing and considering for years. It was the perfect storm to get this going, and to get it done quickly, with confidence, and with quality.
We are also a part of a community of cyclists the world over and they are also all RYB Denim. We’ve been fortunate enough to look to our friends, family, and community for support in getting this project off the ground. We’ve worked with great industry professionals, videographers, photographers, cycling enthusiasts, and more.