Image from the “Living the Dream” contest most recently held here at Lancasterpolo.
Is Sponsorship the Only Way?
The bike polo Illuminati spend an exorbitant amount of time trying to decide if indeed bike polo is in the decline (I don’t think it is) and what we can do to reverse that trend if it proves to be accurate (which it’s not). Still, even if you’re only mildly involved in the game, chances are you have some sort of interest in where the sport is going and how that’s going to affect you down the line.
One of the refrains I hear more often than not is “wait until we get our first big sponsor.” And, no doubt, if Gatorade or Nike or Adidas wanted to throw a few thousand dollars at the NAH each year, we’d see some significant changes to how much support clubs got in order to host tourneys and build courts and whatever else. But throwing money at something isn’t always the best way to fix it. I know this as a fact, as I recently tried throwing my wallet at a leaking faucet and all I got was a wet wallet. (Thanks, Obama.)
But as true as that sounds–that getting a big chunk of dough will help our sport–I believe there is a more effective way to:
- Gain a steady stream of new players for all clubs
- Establish the sport as marketable/profitable
- Create a community that is unified and vibrant
Look to the Gym Class
And it comes down to introducing grade-schools to the sport, and encouraging them, in turn, to introduce bike polo as a extra-curricular activity/gym class event.
Why is this a good idea? Well, let’s start with the basics: the more people we have getting involved in bike polo, the more likely it is that the sport will live beyond the first big wave we have going right now. People who learn to play a sport earlier in life are likely to develop a certain enjoyment from it, and typically continue to play that sport into college (or at least play it on the weekends with friends to stay in shape after college and what-not). Furthermore we’d be institutionalizing the game itself, making for a set way of learning the sport and having it be available to more people than just those who stumble into the game through luck.
This model (the school focus rather than sponsor focus) also gives bike polo equipment manufacturers something that they’re dying for: bulk orders. Imagine if a school–just one–needed to begin this sort of program up. They’d need to order dozens of complete mallets, dozens of various sized bikes (or at least bikes that could suit all body types–I remember how fun it was to be the only guy who needed the smallest golf club in gym class), and safety equipment to boot. Even if just a few companies were able to lock down those orders, the impact on their ability to research and develop more equipment (not to mention offer it up at a cheaper price) would be monumental. Read more