Tag Archive for bicycling shorts

Interview with RYB Denim

RYB logo

RYB Denim, a fledgling company who hopes to make denim bicycle jeans  for ladies, is tapping into the intrinsic need of having comfortable, fashionable & functional active-wear for the growing market of female cyclists. I managed to snag this interview with Chandel Bodner recently:

So who is RYB Denim, and how did you come about?

Chandel BikeRYB Denim, Ride Your Bike Denim, is me, Chandel Bodner, designer and founder, and Steve Sal Debus, admin and marketing. We play polo together in Toronto. Not long after I returned here in May, Steve and I quickly realized that our personal strengths and experiences complimented each others in a way that would really make this project a success. Passionate about business and marketing, Steve wanted to explore more crowd-funding platforms, and I wanted to create and distribute the jeans I’d been designing and considering for years. It was the perfect storm to get this going, and to get it done quickly, with confidence, and with quality.
We are also a part of a community of cyclists the world over and they are also all RYB Denim. We’ve been fortunate enough to look to our friends, family, and community for support in getting this project off the ground. We’ve worked with great industry professionals, videographers, photographers, cycling enthusiasts, and more.

What was the moment you realized this was really going to happen?

The moment I really realized it was going to happen was when we got our studio space. At that point in time we were able to really dedicate consistently, and in our own environment, together. It was a benefit to keep us focused and discussing. That was a month ago, start of September.
The reality is, this isn’t “really going to happen” unless our indiegogo campaign is a success and we reach our funding goal. Indiegogo.com is our funding platform (¬†www.indiegogo.com/projects/ryb-denim), and we have a minimum goal to reach before we can actually produce any of the pairs of jeans. We have been getting great support so far, but we have to order a minimum amount of fabric, and make a min. # of jeans for it to be cost effective and also help us move into a growing business potential.
What do you make?
Simply put, we make jeans for women who ride bikes.

Why is it different than what people can already get? What are some of the things that make your bicycle clothing more awesome? Read more