Buying a Complete Mallet – Next Step?

St. Cago does it, Magic does it, MILK does it with their sexy mounting system,  and pretty soon (I suspect), everyone is going to do it.

They’re gonna do it real good.

Buying a complete mallet from a company first struck me as a waste of money and of the personal enjoyment of building your own whacking stick. After thinking about it, though, I have come to the completely subjective opinion that the built mallet for purchase is a logical step and more than likely one that will expand quite a bit in the coming years.

I’m trying to look at it through a historic lens of supply and demand.

Essentially, people create the things they need from whatever they have (demand), eventually smarter people realize they could turn a buck, and they begin making the specific material the first set of people want to purchase (supply), and then those people use that material to create the things they need.

Example: people build dwellings out of local timber, mud, and bear shit. Eventually a general store opens that sells hammers, nails, and bear shit at a modest fee for people to purchase. Home builders are still doing the work themselves, but they are getting a better quality home.

But then the consumers get lazy, and the suppliers get sharp. Suppliers begin offering not only the parts you need to create that house, but the entire house! Now you don’t even need to swing a hammer!

And so it goes with most everything in a consumer culture, and so it will go with mallet making.

Clearly I’d be a fool to think that the purchase of just mallets or just heads will go away (ok – I am a fool, but not because I think that). The way I see it, companies will either begin manufacturing their own mallets that can be cut to size by the polo player or they will make arrangements with other polo making companies to buy heads at bulk and offer them up as part of the deal. This happens a lot in Lacrosse, and I imagine in other sports too. A supply culture will begin to exist between polo making companies, and that will lead to a more unified force in creating bike polo equipment, which will make for better equipment. Capitalism at its finest.

So don’t be so incredulous when you see more companies like St. Cago or Magic offering pre-built mallets for our sport. It’s just the next step.

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4 comments

  1. quentin says:

    Hello, by “complete mallet” you mean not only the head fixed to the shaft but also cut the right size and with a grip?

    • Crusher says:

      Could be – a simple ordering system that lists size and grip tape could be implemented by sellers without much work – but I think it’s more likely that it would be a mallet attached to a shaft that is then sent to the buyer for cutting down and taping. It depends on whether people would be willing to pay the (guessing) $10.00 service charge for the cutting, grip tape and end cap to be put on the shaft before shipment.

      • quentin says:

        Ok, then we (MILK) also sell complete mallet, the shaft are prepared with our custom bolt, we ordering a head + shaft you only have the screw to tighten (easier to ship them in two part).

        It is maybe not that obvious on our website.

        Cheer!

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